Elevating a Functional Brand to Premium
EXPRO - From strategic foundation to product and e-commerce execution.
EXPRO was created with a clear mission: to extend the life and performance of textiles, footwear and gear through innovative and reliable in-store protection services and products. The ambition was to build a brand rooted in sustainability, simplicity and long-term care.
Our assignment covered the entire brand development process — from strategic foundation to commercial execution. We defined positioning, clarified the value proposition and developed a visual and verbal identity aligned with both environmental responsibility and retail integration.
The brand was designed to operate seamlessly in-store while maintaining strong standalone recognition. Product direction, packaging expression and communication were developed to reinforce clarity, trust and ease of use.
The e-commerce platform was structured to support both direct sales and brand storytelling — communicating care, longevity and reduced environmental impact as core drivers of value.