Structuring Growth. Strengthening Brands.
BRUNNGÅRD - Strategy, structure and digital platform for a growing brand group.
Brunngård Group was entering an expansive phase with multiple brands and business areas under one umbrella. The challenge was to clarify the structure, define a unified direction and build a digital platform that supports long-term growth.
Our assignment covered both strategic and operational work — from brand architecture to execution in design and technology.
A key part of the process was mapping the internal structure and identifying overlaps between brands, markets and communication touchpoints. This created the foundation for a clearer hierarchy and a more defined brand portfolio.
The result is a clearer group position, stronger individual brands and a scalable digital foundation for the future.